Anyone who runs an internet business knows that site downtime results in lost clients and, generally, a tarnished reputation.
This is why so many online business owners strive to maintain their backup servers operating constantly, limiting the dreaded site downtime that is unavoidable.
While site downtime is inevitable, you don’t have to roll with the punches and take shots at your company’s core.
You may reduce your site’s downtime by being familiar with the causes of site downtime. Server unavailability can impact your site’s uptime.
What is Server Downtime?
Irrespective of whether you have a shared hosting plan or a dedicated hosting plan, your site is hosted on a server owned and managed by the company you choose.
Your site becomes inaccessible if the server malfunctions or shuts down for any reason. In this case, it is called Server downtime.
However, since the problem is with the server and not your programming, there is little you can do to get it back up and running. If you don’t know how to handle Server downtime, you’re helpless before your hosting provider.
However, if you plan ahead of time and use backup servers, you may reduce the impact of downtime on your site and your organization.
Listed here are some of the most typical reasons for a website to go down.
How and Why does your Website Go Down?
Here are the reasons to check carefully and understand a tad bit of each.
1. Errors made by human beings
Human mistake is a leading cause of website unavailability, according to statistics collected over the last few years.
It could be a mistake, a lapse in quality control, or even an intentional attack on the client’s website. Sadly, many of the most serious failures have been caused by human mistakes.
2. Failures of Hardware
- The server that houses the website is a tangible thing that can break down. Even if you take every precaution, the server will still fail.
- Another factor contributing to website outages due to hardware breakdowns is aging equipment.
3. Hosting a website
There are a large number of companies that outsource their websites. Third-party hosting providers are often used instead.
The truth is that low-cost hosting providers offer low-cost hosting plans at the expense of stable performance.
They’re still employing non-virtualized servers, as well as out-of-date hardware and software.
And the scariest part is that you’ll never know how much downtime your website has had because the host won’t give you access to the statistics. Look out for an SSL certificate.
4. Problems with the Domain Name System
The availability of a website is directly related to the performance of the domain name system.
It makes no difference if the website is hosted on a dedicated server or a shared one; without working DNS, the site would not load.
The DNS server problem could result in the website being unavailable. In addition, DNS latency is a major issue, which slows down the website.
5. Affiliations with outside parties
The website’s integration of third-party services is indisputable. The slowness of a webpage can be traced back to the number of third-party services and dependencies that are built into a single website.
Understanding that practically every website is built on top of some code and relies on other codes is critical.
You may need a specific set of packages from language repositories in order to load your web pages, but those packages may necessitate additional sets of packages and so on.
Third-party integration is essential for a variety of website features, therefore you can’t do much about it.
However, it’s important to use extensions from trusted sources. You should insist on providing you with an SSL certificate.
Your Brand’s Image Is Affected When Your Server Is Down
Knowing what you’re losing as a result of Server downtime is a wise investment. When you realize the extent of the harm it causes, you’ll do all in your power to prevent it from happening again.
When a server goes down, you’ll need to know what to do in order to get back up and running as quickly as possible. Ready? Let’s get this show on the road!
1. Reduced Efficiency
When a server goes down, productivity is lost. To a greater extent, this is true for employees who conduct their daily tasks using cloud-based services.
There are a number of reasons why a company’s email server can be unavailable, such as a power outage or a malfunction.
When a server goes down, the production line can be shut down completely. Server unavailability will reduce staff productivity no matter how much money you spend on manufacturing company web design.
Because of this, the corporation isn’t getting its money’s worth, and customers aren’t getting what they paid for either.
Additionally, the long-term impact on workflow is a consideration. Even if the server is up and running again, the delays caused by the Server downtime will continue to impact other parts of the workflow. And clearing the backlog of tasks can take some time.
2. Inflicts Damage the Company’s Morale
Your company’s reputation takes a hit when its servers are frequently unavailable. Other companies you work with won’t be pleased if there’s a delay on your side of the transaction.
Business is business, period. Deadlines should be met by all parties. Supply chain or workflow delays are bad for everyone.
You may not be the only one who has reservations about doing business with you. Even your most devoted clients may lose faith in you if your website is constantly unavailable.
If people have a bad encounter with your brand, they may even spread the word about it to others.
Getting new leads and paying clients becomes much more difficult if your business develops a bad reputation. A company’s online reputation accounts for around 25% of its market worth.
3. Payouts for SLA
Companies will be unable to meet their pledges to provide customers access to goods and services when they need them if their servers are always down for maintenance. The “cost of damage” on these customers may need a financial outlay.
SLAs, or service-level agreements, are contracts between a business and its customers that guarantee that no warranties will be violated.
It’s also common for those SLAs to include an indemnification clause. Insist on SSL certificate.
Your pay will be commensurate with your SLA. Most SLA pay is equal to 100% of the monthly service rate. So, no company wants to lose it.
4. Loss of data
Data loss or exposure can occur if a server goes down. And that’s a dreadful scenario for businesses like yours that rely on data to function. It’s possible that even if your service provider has a copy of your data, it will still be corrupted and unusable.
When a server goes down, you’re open to cyberattacks, too. It’s possible that your data could be harmed by these cyber attacks.
You could be sued if you can’t keep client data safe. A few clicks of your mouse and you’ve lost thousands of dollars.
If your website is down, it has an impact on your search engine ranking as search engine optimization gets hampered.
Internal server errors, such as a 500 internal error, are flagged by Google bots when they arrive on a website that hasn’t been updated for some time.
As a result of the Googlebot constantly re-crawling your site, your website’s Google search results will take a dip during this time.
Due to Google’s dislike of defunct websites, the more time yours has been out of commission, the worse it will be for your rating.
Online business owners should not just be concerned about the financial consequences of Server downtime, but also the influence it has on their customers, memberships, and customer loyalty.
You should also be concerned about the loss of traffic that will occur as a result of a decrease in your Google rankings.
Even a few minutes of Server downtime can have an impact on how your website ranks. It’s impossible for Google to rank or re-index a website if the search engine doesn’t find anything on it during its crawl.
While the time it takes to see a decline in your ranking varies from a few days to a few weeks, it all comes down to how long your website was offline.
Short periods of the outage may go unnoticed by search engines if Google doesn’t show up to investigate.
You’re ranked according to what search engines found when they crawled your website.
Server downtime is an unavoidable fact of the internet’s existence; every website eventually experiences it.
When Google sees that a website is experiencing downtime, it understands that this is to be expected.
It will have an effect on a site’s performance and lower the ranking of such a website in search engines if a site is regularly or for lengthy periods of time when bots crawl it.
The longer a site is down, the lower its search ranking will be, which might keep customers away and raise your bounce rate. The higher your bounce rate, the lower your ranking will be in searches.
How unavailability affects your marketing efforts
Consider a scenario in which you create and implement a comprehensive marketing strategy, devoting time, money, and other resources to its success.
Your adverts suddenly become viral, your WordPress hosting provider can’t handle the traffic surge, and your website has outages because of the overload.
It’s the worst-case situation if your campaign goes down just as income starts to flow in. In this situation, rationality is at an all-time low:
- If you don’t have an internet presence, your ad campaigns won’t be able to produce any cash.
You will lose money every second your ad is running and your website isn’t up.
- There will be a loss of traffic if your website goes offline and is no longer accessible to those who have just begun to visit it as a result of your marketing strategy.
- Your brand’s image is damaged when visitors who clicked on your ad because they were interested in your goods, end up on a non-working website.
As a result, they may view your brand in an unfavorable light and it will take a lot of time and money to regain that trust.
In the End
Improve the user experience by using the website performance monitoring tool that is provided by Cloudminister Technologies. It is important that people living in the most populous cities on the globe can access your website.
Do not put off fixing your website in the hope that users would alert you to the fact that it is experiencing technical difficulties.
Verify that your websites are accessible to your globally dispersed visitors by checking the uptime of your sites on a minute-by-minute basis from client regions that are significant to your business.
You are able to define intelligent thresholds with the assistance of Cloudminister Technologies, and anytime there is an outage, you will receive notifications through a variety of notification channels.
We additionally check the Server downtime at other places to exclude the possibility of false positives.
Cloudminister Technologies will assist with issues relating to the speed at which web pages load.
It is important that you render your website using a real browser so that you can keep track of the amount of time it takes for each static resource on the page to load.
This will assist you in locating components that are causing your website’s performance to suffer.
Cloudminister Technologies is a trustworthy website monitoring service that checks the availability, speed, and security of your website using cloud-based technology.
It is critical to ensure that individuals from different parts of the world can visit your websites.
You won’t have to worry about your website going offline again thanks to Cloudminister Technologies Site24x7, which provides around-the-clock monitoring of websites.
If you take the initiative to solve problems before they have an effect on your consumers, you will be providing the highest possible level of service.
The website monitoring service provided by Cloudminister Technologies is offered in both free and paid premium versions.